Humanize the Snowman brand by showing the real experience of professionals in different areas who use the different lines of markers to create, innovate and solve problems, sharing their anecdotes and learnings.
Strategy
Video Interviews: Brief capsules with professionals (Artists, illustrators, doctors, chefs, etc.) telling how they use Snowman markers in their daily lives, sharing unique stories and anecdotes about how markers have been key in their work.
Narrative Posts: Social media posts with featured fragments of the interviews, accompanied by photographs showing the products in action.
Inspirational Quotes: Images with phrases from those interviewed highlighting the creativity, functionality and versatility of Snowman markers.
Interactive Campaigns: Invite followers to share their own stories and creative uses of Snowman markers, expanding the narrative to the community.
Segmented Ads: Promote interviews to specific audiences on Facebook and Instagram based on areas of professional interest.
Results
+70% in interactions with video posts thanks to the personal and approachable style.
40% increase in campaign reach by generating content with high emotional resonance.
