Strengthen the leadership of Proalmex.com.ec as the ecommerce of healthy products, increasing sales and web traffic through social media and digital marketing strategies.
Strategy
Campaigns on Social Networks: Publications with recipes, tips and benefits of featured products, driven by segmentation to audiences interested in healthy eating.
Exclusive Digital Promotions: Special offers and discounts promoted through ads on Facebook, Instagram and Google Ads, targeting ecommerce.
Email Marketing: Sending seasonal campaigns with personalized offers and educational content about products such as Beyond Meat and Elmhurst.
Smart Remarketing: Ads aimed at users who visited the site but did not make purchases, encouraging their return.
Collaboration with Online Communities and guidelines: Guideline segmentation focused on a community of new types of consumption (gluten-free, plant based, natural, etc.) sharing solutions and directing traffic to ecommerce.
Results
40% increase in sales and 55% in web traffic.
Conversion rate raised to 4% thanks to remarketing.
50% growth in followers and engagement on social networks.
