Estrella Galicia's campaign sought to position the brand as a benchmark in the beer market, promoting the ideal way to enjoy its product and strengthening its presence at exclusive events and specialized points of sale.
Services
Client
Year
Website
Strategy
Consumer Education: Activations were carried out to show the correct way to serve and taste an Estrella Galicia, including details on temperature, type of glass, and serving techniques.
Brand Socialization: Presence at high visibility events and specialty places, where guided experiences, tastings and personalized tastings were offered.
Experiential Marketing: Creation of memorable moments that emotionally connected with the target audience, reinforcing the perception of quality and authenticity of the brand.
Social Media Strategy: Development of dynamic content on Instagram and Facebook, highlighting tutorials on the ideal way to enjoy beer, event stories, and interactive contests to encourage community participation.
Results
Increase in Brand Recognition: Estrella Galicia’s awareness grew by 35% among target audiences.
Increase in Sales: Sales at participating specialized stores increased by 20% during the campaign.
Engagement in Events: More than 5,000 people participated in the activations, with 85% rating the experience as “excellent” in satisfaction surveys.
Expansion of Points of Sale: Estrella Galicia’s presence was consolidated in 15 new specialized establishments.
Digital Interaction: The campaign generated more than 50,000 interactions on social networks, with a reach of 1.2 million users and an engagement rate of 8%.
