Objective: position Lavazza as the premium coffee brand in Ecuador, using digital marketing and social media strategies to increase brand recognition, improve product perception and connect with consumers.
Services
Client
Year
Website
Strategy
Social Media Campaigns: Visual posts on Instagram and Facebook that highlight the quality and unique flavor of Lavazza coffee, with attractive content about its origin, selection process and benefits.
Visual Content Creation: Creative videos and photos showing how to enjoy Lavazza at different times of the day, with personalized coffee recipes and preparation tips.
Targeted Ads: Segmented advertising on social networks and Google Ads to reach coffee lovers and people interested in premium products, highlighting special offers and new editions of Lavazza products.
Engagement Campaigns: Contests and giveaways on social networks to increase interaction with the audience, where participants could win Lavazza products by sharing their favorite moment with coffee.
Collaboration with Related Brands: Strategic alliances with coffee accessory and utensil brands, carrying out cross-promotions through collaborative publications and mentions on social networks.
Results
40% increase in interaction on social networks and followers.
25% increase in participation in contests and raffles.
Creation of an active community of coffee lovers, with an increase in online recognition of the Lavazza brand.
